Recession Red

The economy sucks. Everybody knows that.

But what if you're a small winery and you've got to move 5,000 cases in a market that is literally awash in comparable product? How do you "make lemonade" out of the lemon that is a completely saturated market? How do you do this without damaging that brand that you've fought to build?

All serious questions.

In these troubled times more and more people are passing over the expensive wines and going with their "second choice". This is a time when the savvy winemaker should think about using the public zeitgeist and start "making lemonade". We like to see that someone understands us, that someone cares about where we are and what we need. We want someone who's on our side. When I see a favored wine that I can no longer afford on the shelf for the same price it was when I was making twice as much moolah, I cringe. "Those were the days" I say to myself, and with great resignation I reach for my "second choice".

Thus, I introduce "Recession Red", a tasteful yet not too pretentious blend of fine varietals that would have been selling for twice as much in better times. Recession Red understands me. Recession Red knows that when things get better, I'll remember it's commitment to my palate and I'll remain a loyal fan. I like Recession Red. When things get better I'll remember we went through hard times together and now we both are ready to move up to the brand it was sprouted from.

So there you have it. My little contribution to the winemakers with too much product and a rock-solid brand that more and more people are passing over for cheaper alternatives. When I see Recession Red on the shelf, I'll buy it. And whoever does choose to make it for me, I'll be a fan forever.